Training Shorts. Finally.

I’m excited to share that we’re close to launching our first ever pair of training shorts.

It feels like a small step, but for us it’s a big one.

From the beginning we have tried to keep things simple. Panther Grips, Hook Grip Tape, the Jump Rope.

All built on the same idea.

Strip away the excess, leave only what matters.

These shorts follow that same principle. Just something you will actually want to wear, training or not.

These are not shorts for carrying electronics, car keys, or whatever else tends to fill people’s pockets.

They are about disconnecting.

About moving without extra weight.

I wear them more than anything else I own.

They are the pair I grab first, whether I am training or just getting through a busy day.

They elegantly simplistic. They feel right in everyway.

Im super pumped to finally be getting these out for you all to experience!

We put the wavy Anti Sugar Sugar Club slogan on the back leg and the Essentials Training mark on the front. As a signal of what we stand for. Choosing the hard road. Staying ready. Avoiding the easy sugar highs.

These are just shorts. But to us they are a reminder of why we started this brand in the first place.

Coming soon...

And since it is Father’s Day this weekend, and being a father is a massive part of my why these days I thought we would do something different to give back to all the dads out there. Only for those paying attention... If you make your way over to our Instagram, find our latest post and leave a comment tagging as many dads as you like who deserve an extra treat this year, then share that same post to your story. On Sunday we will pick one winner and they will get the very first launch pair of these shorts.

Stay tuned for more sneak peaks...